• In Your Twenties

    When Coco Chanel famously said, "Wear perfume wherever you want to be kissed," she was obviously aware of the attractant properties of fragrance. According to a Psychology of Perfume report, the biggest reason twentysomethings get their spray on is to feel more attractive to others.

    Continue Reading

  • In Your Thirties

    At this age, a woman uses scent to feel sexy and secure, and if she's coupled up, to tantalise her man. By the time a woman hits 30, she is "more established in her career and relationship, and is looking for a scent to reflect that," says Dr Craig Warren, director of scientific affairs for the Sen…Continue Reading

  • In Your Forties

    Call it the "me" decade. "In their forties and fifties, women choose fragrances that please themselves," says Molnar. Research also shows they use scent to feel elegant. And the 40-plus set likes their fragrance strong: the olfactory system weakens with age, making it harder to detect subtle smells,…Continue Reading

  • In Your Fifties

    As in your forties, there's less interest in the effect fragrances have on others; it's more about how they make you feel. In your fifties, the chances are you loved one of the more iconic fragrances that became your signature scent and so will appreciate more intense, original combinations with upl…Continue Reading

  • In Your Twenties

    When Coco Chanel famously said, "Wear perfume wherever you want to be kissed," she was obviously aware of the attractant properties of fragrance. According to a Psychology of Perfume report, the biggest reason twentysomethings get their spray on is to feel more attractive to others.

    "Fragrance is often seen as an equaliser," says Terry Molnar, executive director of the Fragrance Foundation. "The average woman in her twenties might not be able to buy designer clothes, but she can afford a designer fragrance, which will make her feel as if she’s part of the high-end lifestyle."

    Noteworthy
    Uplifting florals, like jasmine, lily of the valley and magnolia, top the list. For daytime, go light with Christian Dior Miss Dior Cherie (from R845 for EDP); for a date, opt for a floral with woodier notes and a hint of vanilla and musk, as in Guess Seductive Wild Summer (from R650 for EDT) or the oriental notes of CK One Shock (R385 for 50ml EDP).

    In Your Thirties

    At this age, a woman uses scent to feel sexy and secure, and if she's coupled up, to tantalise her man. By the time a woman hits 30, she is "more established in her career and relationship, and is looking for a scent to reflect that," says Dr Craig Warren, director of scientific affairs for the Sense of Smell Institute.

    Noteworthy:
    According to a Mintel Oxygen study, thirtysomethings report feeling the most overwhelmed at the fragrance counter. Here's a cheat sheet: if you're looking for something to fit your active lifestyle but still make you feel super feminine, Khoury suggests Estée Lauder Wild Elixir (R725 for 30ml EDP), which conveys energy without resorting to the more obvious green notes; or spritz on a classic mild floral like Clinique's Happy (R330 for 30ml), with its fruity notes and musk and amber base. Alternatively, if you want to cause a stir in the evening, try the new Shakira S fragrance (R390 for 50ml EDT) with its seductive notes of amber, vanilla and wood.

    In Your Forties

    Call it the "me" decade. "In their forties and fifties, women choose fragrances that please themselves," says Molnar. Research also shows they use scent to feel elegant. And the 40-plus set likes their fragrance strong: the olfactory system weakens with age, making it harder to detect subtle smells, explains Warren. "Scents with a high concentration of perfume oil – which younger women may find overpowering – appeal to older women," he says.

    Noteworthy:
    Women in their forties love headier florals such as tuberose and vetiver, and they're also more likely to wear strong grass or woody scents. Get your fix with rich tobacco-tinged rose in Estée Lauder Beautiful (R585 for 30ml EDP), still as popular nearly three decades on with its bright, herbal and green notes. Or go sultrier by opting for a woody base note like sandalwood or patchouli in Elizabeth Arden's Pretty Hot (from R395).

    In Your Fifties

    As in your forties, there's less interest in the effect fragrances have on others; it's more about how they make you feel. In your fifties, the chances are you loved one of the more iconic fragrances that became your signature scent and so will appreciate more intense, original combinations with uplifting notes that make a real statement about who you are.

    Noteworthy:
    Invest in inspiring fragrances like Jo Malone's new Intense Collection (R1150 each for 100ml), in particular Oud and Bergamot with its combination of fruit, wood and black musk. Freshen it by combining with Jo Malone Rose Water and Vanilla; or create a sultry evening scent by layering with Jo Malone Amber and Patchouli. Molton Brown’s Rogart (R920 for 50ml) is another timeless option for evening; or try the ultra-sexy Paco Rabanne Lady Million (R690 for 50ml EDP), which combines unusual, statement-making notes such as blood orange, cinnamon, mint and leather.

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    Got something to say?

    • Ranina

      Thank you for providing this useful information.I like perfumes and my boyfriend has recently bought me a Calvin Klein perfume together with some Chicago flowers.I like it a lot and I am very happy to have this perfume.

    • Anonymous1980

      I find this fragrance guide a little off. My sister is 28 but she wears Pretty Hot and it smells DIVINE on her, I on the otherhand am in my 30s and love, love, love Paco’s Lady Million + Victor & Rolfe’s FlowerBomb! =) Not really following the suggested trend innit? Hmm, maybe it has something to do with our personalities more than anything?! Hmm… Lol.

    • Loren Davis

      This is a very interesting post.There are several perfumes that are suitable to any age such as armani she perfume which has a great scent that makes you feel self confident and look elegant.