Fashion With A Conscience

Posted on: by Liza and Emily
soccer ball.jpg

Being socially conscious doesn’t always extend to our wardrobes, but as more and more designers get behind various causes it’s getting so much easier to spend our money on clothes that we love, with the added bonus that we’re helping out a worthy cause.

So with the World Cup in full swing, we spotted the ultimate must-have T-shirt – the Soccer Ball Tee by Edun, the ethical clothing company created by Bono and his wife Ali Hewson.

It’s made of organic cotton (like all their T-shirts) and you can grab yourself one at Neo Boutique at the One&Only in Cape Town for R550. The T-shirt was designed specifically for the World Cup, to raise awareness of the possibilities in African to encourage emulation.

Why We Love It?

The fact that it’s behind a good cause and that the design is simple and understated is the reason we love it – I mean, we just couldn’t bring ourselves to wear bright yellow polyester, as much as we love Bafana!

Also, while you’re at Neo Boutique check out the rest of the Edun collection – distressed skinnies, earthy coloured high-waisted skirts and deconstructed tees. It’s everything we’re loving right now. Call Neo Boutique on +27 21 431 5195.

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