We all have insecurities, and for many, skin troubles make the list. E45’s lotions, face care and creams soothe, repair and support skin health, helping you look and feel your best.
Skin Confidence
Your skin is your body’s largest organ1, but some days it feels like your biggest critic. Understanding your skin is key to creating a skincare routine that actually works for you.2 Dry skin (xeroderma) is a common problem that can affect anyone (men, women, young, or old), but it tends to become more common as we age. As skin loses moisture, you might notice roughness, tightness, flaking and even scaling.3
In addition to dry skin, research shows that around 60% to 70% of women worldwide report having some degree of sensitive skin, which means they’re more prone to redness, itching, burning, or irritation.4 These conditions aren’t just skin-deep – they can impact confidence and self-worth.5
E45 – a trusted name in skincare for over 70 years – understands that when your skin feels good, you feel good too. Millions of bodies rely on E45 products to tackle dry patches, calm redness and relieve sensitive skin.15
How E45 Can Help Your Skin’s Health And Boost Confidence
E45’s gentle but effective lotions, creams and face care products deliver the hydration, protection and lasting care your skin needs, building confidence with every use.15
E45 Face Foaming Cleanser6
The E45 Face Foaming Cleanser is a daily face wash specifically designed for dry, sensitive and eczema-prone skin.
E45 Face Daily Protect7
The E45 Daily Protect Moisturiser with SPF 30 is a lightweight face cream that’s perfect for dry, sensitive and eczema-prone skin.
E45 Face Night Cream8
The E45 Face Night Cream is an overnight moisturiser designed for dry, sensitive and eczema-prone skin.
E45 Face Hydrating Serum9
A clinically proven triple moisturising complex powers the E45 Hydrating Face Serum which includes hyaluronic acid to deliver intense hydration.
E45 Lips & Dry Skin Balm10
The E45 Lips & Dry Skin Balm is a multi-purpose balm specially designed to care for cracked lips and small dry patches on the hands, face and body.
E45 Cream11
E45 Cream, with its rich emollient action, is more than just a moisturiser – used for managing a wide range of dry skin conditions, including eczema.
E45 Rich 24-Hour Lotion12
The E45 Rich 24-Hour Lotion delivers long-lasting hydration with a lightweight feel and is designed for dry and sensitive skin and offers deep, nourishing moisturisation that lasts all day, without the heaviness or greasy residue.
E45 Moisturising Lotion13
E45 Moisturising Lotion is a lightweight and easy-to-apply everyday moisturiser designed to soothe and protect dry, sensitive skin.
E45 Daily Lotion14
Fast-absorbing, the E45 Daily Lotion is your go-to for everyday hydration.
Final Thoughts
Whatever your skincare worries, E45 offers lotions, creams and face care that actually provide relief – giving you the confidence to feel good in your own skin, every single day. Visit https://e45.com/za/references/ for references.
28.05.20251000002202. May 2025.
Win A ME45 Experience: Be Comfortable In Your Skin
Step into your comfort zone and win a ME45 ‘Just Being Me’ photoshoot experience – a celebration of what makes you, you. This one-of-a-kind experience is all about capturing real, unfiltered moments of self-acceptance and being comfortable and confident in the skin you’re in.
ME45 Competition Prizes
The prize, valued at R12 000, includes:
- A one-hour portrait or family photoshoot (up to 6 people max) in Johannesburg, Cape Town, Durban or Bloemfontein
- 30 high-res digital images in a private online gallery
- Studio hire (if needed)
- A make-up artist for one person
- Dress hire up to the value of R1 500
The range of E45 lotions and face care products are formulated with what dry skin needs – nothing more, nothing less. E45 has been built on a foundation of expertise, care and simplicity.
For more information, visit E45 and join the conversations on Facebook, YouTube, TikTok and Instagram. E45‘s range of products are available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. Keep a lookout for the new packaging designs which will be filtering into stores shortly.
28.05.20251000002201. May 2025.
**WH Partnership
