J-beauty? We just heard about K-beauty. But let’s be honest we can not decipher J-beauty without revising what we know about K-beauty. K-beauty is short for Korean beauty. You’ve probably stumbled on some K-beauty: think some of the best beauty innovations in your cupboard right now – bb and cc creams, sheet masks, cushion blushers, fermented skincare and sleeping masks. When one thinks K-beauty, visions of instagrammable routines and fun-packaged products come to mind. K-beauty is all about sheer, light layers (often 10) of active ingredients to get that glow-from-within look. Results often being healthy, hydrated, pristine, perfect skin. And K-beauty isn’t slowing down, it just may soon have to share that spotlight with its Japanese neighbour. There’s now J-beauty (Japanese beauty) but this is not a new kid on the block. J-beauty has been in the fibre of the beauty for a while.
All About J-Beauty
Japanese cosmetics industry is one of the oldest and most traditional in the world. In fact according to Financial Times it’s re-entering the spotlight. While K-beauty is about fun fresh faced beauty. J-beauty is more sensible and slower, skincare routines that are simpler. Their products look to nature and ingredients can be steeped in tradition, from the indigenous ingredients, like camellia oil, green tea, and rice. Cleansing and clearing pores is the main focus of the J-beauty skin industry. It’s all about what will help the skin in the long-term.
Which One Is Better?
Word on the street is both should be added to your arsenal of beauty products. K-beauty is funkier and whimsical than J-beauty. K-beauty can be long-routined beauty products that can also be packaged with fun things like unicorns and rainbows – however still backed by serious formulations. J-beauty on the other hand is more serious, it’s understated luxury, the routine is short, and J-beauty too is also fortified by technological formulas with trusted traditional ingredients and can be bit more pricier.
Choose no more! Check out our fave selects below of both J-beauty and K-beauty.
Must-have J-Beauty Inspired products
Shiseido is one of the best-known Japanese brands globally. Offers the highest quality products in brightening and anti-aging skincare, makeup and fragrance. Try Shiseido Synchro Skin Lasting Liquid Foundation (R3985) available at Wantitall.
This brand has luxurious formulations, sleek packaging a incredible anti-ageing skincare prouducts that have been created on Japan’s cutting-edge skincare technology. Try Sensai Cellular Performance Lotion Moist II (R2910) available at Wantitall.
Each product in this brand is packed with their signature miracle ingredient, Pitera™. Remaining essentially unchanged for nearly 40 years, Pitera™ promotes skin’s natural rejuvenation process and refines appearance of pores, wrinkles and evens skin tone. Try Sk-II Facial Treatment Essence (R4855) available at Wanitall.
Must-have K -Beauty Inspired products
Try Dr. Jart Shake & Shot Rubber Mask Brightening (R150) available at Milo & Mo.
Try J.One Jelly Cleanser (R160) available at K.Beauty.com
Try GlamGlow GravityMud Glitter (R860) available at Foschini.