A colorful and dynamic story unfolds in Spring 2023 with the launch of Kate Spade New York’s newest fragrance. It’s affectionately titled Chérie. “Sweetheart” or “Dearest” in French, this fresh new fragrance takes Kate Spade New York’s joyful spirit to Paris with a scent and bottle design inspired by the dynamics of pop art. Chérie adds a punch of energy and playfulness to the brand’s fragrance assortment. It offers vitality with floral, fruity and musky notes contained in a red and hot pink round bottle that evokes the unapologetic style of the global brand.
A Fragrance That Pops With Energy And Femininity
Chérie opens with a delicious redcurrant and raspberry top note, blended with a sparkling Italian mandarin. The heart note nods to precious flowers, subtly combining hints of sweet pea with jasmine sambac. The dry down is a perfectly balanced blend of white woods and Ambrofix® wrapped in comforting musks.
As Colourful As Candy And As Round As Cherry
The Chérie bottle is just as eye-catching as the fragrance itself. With glossy rounded curves and bold colors, it’s a statement piece that will look fabulous on your vanity. The signature colour combination of red and hot pink is unapologetically Kate Spade. It perfectly captures the essence of the fragrance: feminine, playful and sophisticated.
A Parisian Love Story
To celebrate the launch of Chérie, Kate Spade New York has created an emotionally driven campaign that portrays a classic Parisian love story. In a story filled with surprise, tenderness and action, Chérie takes us to Paris for a day of spontaneous romance. We follow the heroine as she bikes through the streets of the City of Love, enjoys a pastry at a Parisian patisserie and has a passionate reunion with her lover along the Seine.
The campaign, designed and realised by a female crew of emerging talent, captures the essence of Nouvelle Vague movies with a matching soundtrack. Model and actress Margaux Van Kommer embodies the effervescent spirit of Chérie – always free, always playful and joyful, with a zest for life that is captivating.
Kate Spade Cherie Eau De Parfum
A vibrant and colourful scent with notes of redcurrant, raspberry, sweet pea, jasmine sambac, white woods and musks. Perfect for the woman who loves to live life to the fullest.
Tips on how to wear Chérie:
- Chérie is a versatile fragrance that can be worn for any occasion. It’s perfect for a day at the office, a night out on the town, or a romantic dinner date.
- To get the most out of the fragrance, spritz it on your pulse points. These include your wrists, neck and behind your ears. You can also spritz it on your hair and clothes for a longer-lasting scent.
- If you’re looking for a more intense scent, you can layer Chérie with other Kate Spade New York fragrances. For example, you could layer it with the brand’s iconic In Full Bloom fragrance for a more floral scent, or with the Twilight Woods fragrance for a more woody scent.