First Choice, manufactured by Woodlands Dairy, has added new flavours Strawberry Vanilla and Choc Mint to its popular High Protein Recovery (HPR) drinks range. Elite and amateur athletes will now be spoilt for choice when choosing the specially formulated drink. It offers rapid muscle recovery following intense workouts or competition.
“HPR is consistently showing double digit growth and we hope that this trend will continue with the new flavours, as our distribution footprint expands and more consumers are exposed to the product.”Marisa Maccaferri, Marketing Executive for Woodlands Dairy and First Choice
Netball World Cup
First Choice has been selected as the official hydration and recovery supplier to the Netball World Cup (NWC2023). It takes place from 28 July to 6 August in Cape Town.
“To be the official hydration and recovery supplier to the Netball World Cup (NWC2023), is a massive opportunity for the brand to shine on an international stage,” says Maccaferri.
The sports nutritionist and brand ambassador, Candice De Mendonca, who has been an integral part of the brand team, will join in Cape Town during the event to help shed some light on the importance of recovery in an athlete’s preparation and success at any level. Woodlands Dairy pride itself on developing high-quality, relevant products with real benefits.
Thulile Memela, Brand Manager at Woodlands Dairy and First Choice, adds that to date their Chocolate and Banana Crème flavours have been the firm favourites, with Peanut Butter a close third. “We’re excited to see how the market responds to the new Choc-Mint and Strawberry Vanilla flavours,” she says.
HPR delivers twice the protein of normal milk (21g/250ml serving) with all the added benefits found in dairy. It has been fortified with eight additional B vitamins, is high in calcium, Tartrazine free and ready to drink (simply shake, twist and enjoy).
Try The New Flavours
“I’ve tried all the flavours and they’re divine, but the Strawberry Vanilla is my absolute fave. The flavour is so subtle, but it’s just sweet enough to keep me coming back for more. It’s the perfect post-workout pick-me-up and I’m definitely bringing a few to Fit Night Out this weekend.” Chamain van Zyl, Digital Editor at Women’s Health
With five flavours to choose from, First Choice HPR is available at Pick ‘n Pay and Dis-Chem nationwide as well as online at www.shopfirstchoice.co.za or recoverymilk.co.za/ at the RRP of R14.99 to R19.99.