Under Armour, the global leader in performance athletic footwear and apparel, recently unveiled its refreshed and reimagined store at Menlyn Mall in Pretoria, South Africa. The official opening, which took place on September 16th, ushered in a new era of athleticism, innovation and community engagement.
Under Armour is all about helping people push themselves to the next level. That’s why they started their grand opening event with a 5K run for Under Armour athletes and high-profile guests alike. After the invigorating run, attendees got to experience the latest in athletic apparel from Under Armour’s Journey To Compete collection. Guests also had access to exclusive training pods that gave them a firsthand taste of Under Armour’s commitment to enhancing athletic performance.
Officiated by Head of Retail, Brent Venter, the grand store opening unveiled a ‘New House’. This showcased Under Armour’s new cutting-edge city concept. This new concept boasts a palette that reflects the Under Armour brand elements and embodies three specific design principles: Authentic, Strong and Active.
“Not only are we focused on growing our distribution footprint but we are also challenging ourselves to show up significantly better in our existing doors. I’m really proud of the team who have brought this concept to life. I’m sure that you’ll agree that this new space optimises our efforts to inspire and delight our athletes with a powerful assortment of premium technical products to service their performance needs. We’re enjoying some excellent brand momentum at the moment. I’m excited to see our strategy playing out. More to come in the coming months.”Darren Cooke, Managing Director of Brands, Ares Holdings (Pty) Ltd
For Under Armour, every new store:
- Pushes athletes further.
- Shows athletes what it takes to be the best.
- Provides the best apparel to help athletes achieve their goals.
Under Armour believes that sports have the power to unite, inspire and change the world. For two decades, their “Protect This House” rallying cry has instilled pride and determination in athletes everywhere. This symbolises an unwavering commitment, pushing boundaries, achieving greatness and embracing the “we” mindset. It fosters teamwork and trust.
Visit The ‘New House’ Store
With the grand unveiling of the New House Menlyn store, the brand aims to remind their friends, as well as Under Armour athletes and shoppers, of the ‘team’ spirit. Additionally, they aspire to generate a welcoming and inclusive atmosphere for everyone who steps into the store.
Under Armour invites you to be part of this exceptional celebration of athleticism and innovation at the “New House” store in Menlyn Shopping Centre. Experience the future of athletic excellence at Menlyn Mall Shopping Centre, Shop G173 Menlyn, Pretoria