With the countdown to the Olympics in full swing, the stage is set not just for athletic feats, but for a partnership that aims to redefine celebration itself. Enter Corona Cero, the bold alcohol-free variant of the iconic Corona beer, freshly launched in South Africa and poised to spark #GoldenMoments at the Olympic and Paralympic Games Paris 2024.
“Offering this innovative alcohol-free beer brings more choice to fans around the world,” said SAB CEO, Richard Rivett-Carnac. “Corona Cero is a perfect fit for this global occasion, and further reinforces our brand’s commitment to moderation, relaxation and celebration.”
Uniting Fans In Celebration
Corona Cero embodies the Corona brand’s call to reconnect with nature, offering a new perspective on relaxation and revelry at the Olympic Games. By championing downtime, embracing the outdoors and commemorating life’s highs, big and small, Corona Cero unites fans in embracing these golden moments together.
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A Global Campaign
“As the first-ever global beer sponsor of the Olympic Games, Corona Cero, with its ‘For Every Golden Moment’ campaign, offers a fresh perspective on celebration for fans and athletes around the world,” said Vaughan Croeser, South African Breweries: VP of Marketing. “Together, we strive to promote sports and moderation, contributing to a better world.”
Commitment To Positive Impact
SAB has a long history of promoting sports and building connections through their products. This partnership with the Olympic and Paralympic Games further solidifies their commitment to positive change and responsible sports marketing. With decades of experience in brewing and a strong legacy of award-winning campaigns, SAB continues to be a force for good in the world of sports and beyond.
Supporting Athletes
More than a sponsorship, the partnership with the Olympic and Paralympic Games signifies a deep-seated commitment to athletes and national inspiration. Barry Hendricks, President of SASCOC remarked, “As Team SA, we are excited about our collaboration with SAB leading up to the Paris 2024 Olympics. Corona Cero’s ‘For Every Golden Moment’ resonates deeply with our mission to celebrate our athletes’ achievements and resilience. Such partnerships are crucial in supporting our athletes and inspiring our nation to cherish their golden moments. Together, we bring South Africans closer to the heart of the Olympic spirit, promoting unity, pride and excellence on a global stage.”
READ MORE: Every South African Female Athlete Qualified For The 2024 Olympics – So Far
#GoldenMoments At The Launch
WH had the exclusive opportunity to spend a sun-soaked day with Corona Cero, SAB and SASCOC, capturing those #GoldenMoments firsthand.
The event was filled with thought-provoking panel discussions, where we caught up with South African athletes prepping for the Olympics, exploring how this groundbreaking sponsorship boosts their lives and performance both on and off the field.
And yes, we can confirm—Corona Cero tastes amazing, truly capturing sunshine in a bottle.
It’s time to toast every #GoldenMoment with a cold one!
