Reebok’s new ‘Activate Your Senses’ collection is here, and it’s all about boldness, confidence and energy. In collaboration with Reebok South Africa, an exciting series of events unfolded across the country, celebrating this vibrant new scent for him and her.
The New Reebok Fragrance Collection
Activate Your Senses for Her
A delicate yet playful fragrance that radiates vitality and joy. Housed in a vibrant pink bottle, this scent celebrates the strength and spirit of the modern woman, adding an irresistible touch of confidence to every day.
Activate Your Senses For Him
This fragrance offers the gents an intense, bold aroma designed for the man who embraces life with unrelenting energy. Encased in a striking red bottle, it’s a statement of determination and vigour—perfect for those who pursue their goals with unapologetic ambition. Feel empowered. Feel unstoppable.
Activate Your Mind, Body and Spirit
To celebrate the new launch, Reebok Fragrance and Personal Care hosted a series of thrilling events centred around their existing fragrances, blending mind, body and spirit into one unforgettable experience. The first stop was in sunny KwaZulu-Natal, featuring the MOVE YOUR SPIRIT fragrance, with bungee jumping, ziplining and a 5km run. The second event, inspired by COOL YOUR BODY, had guests cooling off with a 6km run followed by a 3-minute ice bath challenge. The third event, held in Cape Town, focused on the INSPIRE YOUR MIND fragrance and included yoga, barre and Pilates to calm the mind.
READ MORE: The Ultimate Accessory To Your Active Lifestyle —Reebok Cool Your Body
The Grand Finale
On 25 October 2024, Reebok launched its new fragrance, ‘Activate Your Senses’, with a thrilling event at the iconic Soweto Towers in Johannesburg. Guests, including Remofilwe Setshedi, Steffi van Wyk-Brink and Zee Nxumalo, experienced an adrenaline-filled day with activities like bungee jumping and free-falling from the towers – capturing the bold, fearless energy of Reebok’s latest fragrance.
Alongside these high-adrenaline experiences, sensory booths invited attendees to explore the fragrance’s unique taste and scent profiles. Gourmet dishes from local chefs further enriched the theme, creating a full sensory journey that echoed Reebok’s vision of energy and adventure. The ‘Activate Your Senses’ launch delivered on its promise, leaving guests with an unforgettable experience that truly activated all the senses.
With a blend of adventure and fresh, bold scents, Reebok’s “Activate Your Senses” collection promises to empower both men and women, encouraging them to embrace life with confidence and energy. Shop the fragrance here now.
**WH Partnership
