PUMA has unveiled the latest evolution of its hero running franchise with the launch of the Deviate NITRO™ 4. The new model builds on PUMA’s position as pioneers of speed and innovation, underpinned by the brand’s best-in-class NITROFOAM™ technology.
“We’re excited to bring our latest instalment of speed to the market with and Deviate NITRO™ 4. The Deviate franchise has been at the centre of our performance running business since our re-launch in 2021, winning multiple awards and helping athletes earn podiums,” said Erin Longin, Vice President, BU Run/Train, PUMA.
The Science Of Speed
Built for the everyday runner who is serious about getting faster, the Deviate NITRO™ 4 introduces an evolved NITROFOAM™ midsole featuring a new dual-layer, nitrogen-infused foam that delivers elevated rebound for a more energetic stride, giving runners the speed they crave, without compromising on the comfort they know and love.
The mesh upper offers lightweight breathability, while a plush collar and padded tongue provide all-round protection. Soft where it matters, supportive where it counts, the Deviate NITRO™ 4 locks the foot in place, letting runners focus on the run. Unwavering durability and comfort remain at the heart of the Deviate experience, providing consistency for everyday runs.
A reengineered PWRPLATE has been contoured to improve flexibility, while PUMA’s trusted PUMAGRIP outsole ensures traction across any surface, with coverage that can accommodate any footstrike pattern. This evolution delivers a more consistent, supportive ride while maintaining the natural feel needed for up-tempo training runs and everyday miles.
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WH Tests It
Sometimes a new iteration of a shoe is released and you’re left scratching your head questioning whether there’s actually anything different. Not this time! The Deviate NITRO™ 4 is a whole 15g lighter than its predecessor. And you really can feel it. You’ll be bouncing off the pavements thanks to the enhanced NITROFOAM™ tech that’ll give you even better energy return. Like Goldilocks, searching for a running shoe can be quite the pursuit, but the cushioning on these feels just right, and as someone who struggles with having enough space in the toe box, these offer enough space to offer max comfort and breathability. Whether you’re trying to improve your pace or need a reliable raceday companion, the Deviate NITRO™ 4 is a solid shoe I find myself reaching for over some old favourites I swore I’d never replace. – Kelleigh Korevaar, Deputy Editor
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Deviate NITRO™ 4 Specs
- Price: R3999
- Weight: UK8: 250g/UK4.5: 205g
- Stack Height: 30MM/38MM
- Drop: 8mm
Deviate NITRO™ 4 launches in limited supply on 23 January, followed by a global release on 26 February 2026, and will be available to purchase on PUMA.com, PUMA retail stores, Totalsports, Sportsmans Warehouse and selected retailers.
For more information, please visit: www.puma.com
**WH Partnership
